OEM

LECTURE THREE

Shun Kinoshita Co-Founder / Co-CEO, OEM

Growing up in Japan, Shun Kinoshita spent his early years learning from the thoughtfulness and attention to community for which Japanese culture has come to be known. From taking responsibility for his surroundings, to caring for his extended family and communities, to considering how his everyday actions might affect others — these lessons would alter his view on the world for years to come. Curious from a young age, Shun was motivated both by his mother’s craftiness and his father’s ambition to explore design and business, respectively. From the clothing brand he created in high school, to his experience with brands and creatives like Nike, Kanye West, Jackie Nickerson, Porter Robinson and Garrett Leight, Shun has explored how the aesthetics with which we surround ourselves both affect and inspire us. Now, with OEM, Shun aims to merge his years of design experience with a long held passion for celebrating Japanese culture — something he continues to do with his project, b.Eautiful. Through creating a brand modeled after the Japanese values that have guided him and the design that has inspired him, he hopes to encourage us to care for both ourselves and for those around us.

Ceilidh MacLeod Co-Founder / Co-CEO, OEM

Raised in a remote glen in Scotland, Ceilidh MacLeod has always been exceptionally conscious of the importance of her surroundings. From her early days in a one-room schoolhouse to living in South Africa, Canada and eventually LA, the importance of caring for others and creating community has continued to guide her. Influenced by her father’s passion for entrepreneurism and the people he helped, Ceilidh went on to study business and spend her career gaining an understanding for how to build a brand, create revenue channels, navigate growth and manage teams at companies like Herbivore Botanicals, Shoes.com, The Hundreds, Basic.Space and Laundry Day. Now, with OEM, Ceilidh hopes to take her extensive experience and translate that into a brand that looks to the future while putting others first. Her mission is to help people feel cared for and to inspire them to care for others — because we’re all only on this earth momentarily.


06.29.2022




Care & Inspiration



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